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Taylor Swift fans not ought to leave what her re-recordings of her old catalog might sound wish to pure speculation. She has revealed a snippet of one of them in a highly comical new commercial for the dating site Match: a redo of her O.G. hit “Love Story.”
Taylor Swift has given fans a “sneak peek” of 1 of her upcoming re-recorded tracks after it featured on a dating app advert created by her friend, actor Ryan Reynolds. Swift is within the process of re-recording her first six albums after music mogul Scooter Braun sold the rights to them.
The tweet links to Swift pal Ryan Reynolds sending out a replacement minute-and-a-half-long commercial during which a devilish looking figure right out of “Legend” finds true love with a young lady during a deserted big city, in spite of or owing to quarantine conditions. “I just don’t want this year to finish,” says the monstrous figure at the top, right after the happy couple has posed ahead of a literal dumpster fire, as flaming fireballs approach the world.
Swift’s remake of “Love Story” kicks in at about the halfway point of the ad. And it answers the musical question: Will Swift be recording soundalikes of her old material, or reinterpreting it for a replacement era? From this instance, the solution would appear to be clear the former.
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
The minute-plus commercial features the devil swiping through a dating app and finding a match, at which point Love Story begins to play. (It’s about 17 seconds in if you would like to listen to the remake ASAP.) The song begins with a romantic fiddle, a touch more contemplative and melancholy than the first from her album Fearless, but as Satan meets his match during a woman who goes by “2020,” Taylor’s vocals kick in, and voila — it is the “Love Story” we all know and, well, love! The song sounds almost like the first version, although Taylor’s voice has in fact changed over the years, we’ll need to hear the short clip about fifty more times to form a definitive decision.
In American Music news most popular “Love Story” album is that the first re-record Taylor has given fans a preview of, but in mid-November, she confirmed that she was re-recording her previous albums thanks to the battle with Scooter Braun over her masters. Taylor called the work “exciting and creatively fulfilling,” and added that in true Taylor fashion, she has “plenty of surprises future .” She’s also been keeping Swifties on their toes with cryptic, Easter Egg-filled posts about what’s to return. Needless to mention, we’re keeping our eyes glued to Taylor’s social channels in hopes she’ll share more sneak peeks of her updated catalog. are you able to do “Our Song” next, please, Tay?
That’s a robust indication that Swift really means it when she’s said she wants to steer attention faraway from the large Machine versions of her first six albums by giving fans an alternate that serves precisely the same needs — or, even as importantly, gives advertisers and music supervisors that alternative. Shamrock, the new holder of her master recordings, won’t be ready to license the music for syncs without also having rights to the publishing, which is held by Swift.
