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Kim Kardashian’s Launch shapewear Brand with new brand name “SKIMS” after facing Backlash for Originally Being called ‘Kimono’

Kim Kardashian West launched her shapewear whole below the name robe, that at once sparked disputation with folks criticizing the cultural appropriation of the standard Japanese garment. The city manager of urban center even wrote associate degree letter to West, stating that “kimono” shouldn’t be “monopolized.” West in agreement to vary the name of her whole back in July, and he or she created sensible thereon promise with SKIMS, which, it’s to be aforementioned, makes way more sense than “Kimono.”

Kim Kardashian West announced a new name for her shapewear collection, SKIMS. The star faced Japanese cultural appropriation backlash when she named her brand Kimono.


Kim Kardashian West shapewear line robe isn’t any additional. The new name, modified amid outcry over cultural appropriation, is SKIMS Solutionwear. the fact star, makeup mogul and educatee same on social media that she modified the name once abundant “thought and thought.” Kardashian West told WSJ Magazine back in Gregorian calendar month her intentions to face her name with robe were “innocent” and he or she had not anticipated the backlash.

SKIMS is the culmination of Kim’s personal experience with shapewear and is fueled by her passion to create truly considered and highly technical solutions for every body. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.

The name robe, a similar word for Associate in Nursing ancient Japanese sort of dressing, surfaced in June once Kardashian West tried to trademark it. SKIMS The undergarments that “smooth, elevate or sculpt” square measure color and size-inclusive, starting from XXS to 5XL. Some items embrace facet slits in spots Kardashian West same she wont to build herself with scissors. SKIMS is ready to be discharged Sept. 10.