The Lunar New Year also called the Spring Festival in China and Hong Kong falls on different days consistent with the moon phase. This year, it falls on Feb. 12. a method to try to do that’s through fashion and there are many brands that think an equivalent, releasing collaborations and new lines featuring the horned animal and therefore the color red — another lucky element in Chinese tradition.
The festival is widely known differently throughout the planet, predominantly in regions with larger Chinese populations, and traditionally focuses on themes of reunion and hope. Friday marks the beginning of Chinese New Year 2021. also referred to as Lunar New Year. The 15- to the 23-day celebration is typically business for Chinatown communities in cities across the USA. But during a pandemic, this year’s Lunar New Year is predicted to be a bust for Chinatown.
Yeung’s organization typically helps plan Lunar New Year-related flower fair festivals and parades with lion and dragon dance eye-dotting ceremonies to require place before and through the vacation season. This year, he says, California state and native restrictions on indoor and outdoor dining and gatherings have made it impossible to host most in-person festivities.
“Virtually all of the New Year celebrations we might have had are canceled and replaced with a few online programs,” Yeung said. “It’s a community trying to try to do what we will uphold our traditions and culture, but knowing it’s just not getting to compare to what we might neutralize a traditional year or maybe what we might waste 2020.”
The annual affair is traditionally celebrated with banquet-hall gatherings and gift-giving. Fireworks shows, dragon dances, and parades attract huge crowds to Chinese communities — typically generating about 30% of annual revenue for restaurants and stores that are now struggling to remain in business due to the pandemic, consistent with multiple Chinese business leaders. Because of Covid-19 concerns and government restrictions, many Lunar New Year celebrations are going to be virtual this year.
“It’s not getting to be an equivalent or anything on the brink of an equivalent,” said Malcolm Yeung, executive of the San Francisco Chinatown Community Development Center. Susan Allen, the CEO, and president of the Pan Asian American Chamber of Education Foundation says she expects most Chinese revelers to attach online with family and friends reception and abroad.
“They will hold virtual events or do FaceTime,” Allen told CNN Business. “They will probably put an enormous TV screen during a room and talk and eat, play some loud music, maybe, for older relations who still want the normal music and noise.”